Marketing Executive
Apprenticeship
(CIM Level 4)
Duration: 17 months (approx)
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Qualification: CIM Level 4 Marketing apprenticeship standard
Overview
We have partnered with Just IT to help support organisations with their Digital, IT, Data and Marketing needs.
This CIM Level 4 Marketing Executive apprenticeship (delivered by Just IT) is ideal for learners progressing from an Level 3 Marketing apprenticeship, or anyone who wants to expand their marketing skills and knowledge further.
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As a Marketing Executive, you will play a key role in helping your employer to develop and implement marketing strategies to meet their business objectives.
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The job typically involves utilising various channels across social media, websites and email, and creating content for different platforms to drive engagement, as well as analysing and reporting on marketing campaigns and activities.
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Whether you're aspiring to specialise in digital marketing, content creation, or brand management, this apprenticeship provides the foundation you need to thrive in the marketing industry.
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The apprenticeship will take approximately 17 months to complete and offers a CIM Level 4 Marketing Executive apprenticeship standard on completion.
Benefits of the Marketing Executive Apprenticeship
This apprenticeship offers numerous advantages to individuals embarking on this career path, making it an attractive option for both school leavers and career changers.
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Practical Experience:
You will gain hands-on experience by working on real marketing campaigns, learning how to develop strategies, analyse market trends and measure campaign performance.
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Earning While Learning:
Unlike traditional university routes, apprenticeships allow you to earn a salary while you learn, reducing the burden of student debt.
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Industry-Recognised Qualifications:
Completing the apprenticeship will provide you with a valuable CIM Level 4 qualification that will enhance your career prospects and offer a clear pathway to further professional development.
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Skills Development:
The apprenticeship will equip you with skills in digital marketing, content creation, market research, social media management, and analytics tools such as Google Analytics and SEO platforms.
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Progression Opportunities:
Successful completion of the apprenticeship can often lead to permanent employment opportunities within the same company, or open doors to other opportunities in the industry.
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Portfolio Building:
Throughout the apprenticeship, you can create and manage real marketing campaigns, building a strong portfolio to showcase your expertise to potential employers.
Marketing Job Roles
Job roles related to this apprenticeship typically include:
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Digital Marketing Assistant: Assists in planning and executing marketing campaigns across digital platforms such as social media, email, and websites.
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Social Media Coordinator: Manages social media accounts, engages with audiences, and creates content to increase brand awareness and customer engagement.
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Content Marketing Executive: Creates compelling content across multiple platforms, including blogs, social media, and video channels, to engage target audiences.
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Marketing Analyst: Analyses marketing data and campaign performance to provide insights and recommendations for improving marketing strategies.
